Category: Business

This entrepreneur vs. intrapreneur infographic showcases what's possible for you in business. Steve Jobs coined the term “intrapreneur” in 1985, referring to an employee of a company who uses entrepreneurial…

Successfully naming your company is one of the most important steps you can take as a new business owner. However, it’s important to choose carefully. For a company name to…

Word-of-mouth marketing remains one of the most effective tools at a company’s disposal; 74 percent of consumers identify word of mouth as one of their top points of influence. Rather…

Becoming an entrepreneur doesn’t always mean starting a business from scratch. In some cases, buying an existing business can be a much more appealing option. While the up-front costs of…

A company’s brand influences how people perceive the company, how it interacts with customers and what values it emphasizes. But brands are not static; they can evolve over time. When…

Focus groups are an important part of understanding how to make your product appeal to potential customers and how to communicate its appeal to them. A focus group is a…

Creating and launching apps is a thriving business — more than 1,000 apps on average are submitted to the Apple App Store per day. In 2015, the App Store had…

It’s easy to take innovative products for granted. You likely use more than one daily, and you’re using one now to read this article. You don’t have to struggle to…

The questionable reputation of cold calling has led some people to think that it’s “dead,” or at least it should be. However, that perception ignores a simple fact: Cold calling…