rebranding strategy

How to Create a Successful Rebranding Strategy

A company’s brand influences how people perceive the company, how it interacts with customers and what values it emphasizes. But brands are not static; they can evolve over time. When…
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new manager checklist

The New Manager Checklist: A Guide for New Managers

If you’ve recently been promoted to your first management position, you know how exciting — and overwhelming — it can be. As a new manager, you have more influence and…
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what does an accountant do

What Does an Accountant Do?

Accounting is well-known to be a lucrative profession, but for those interested in business, it can be unclear what the role actually entails. Broadly speaking, an accountant helps ensure that…
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focus group questions

How to Create Effective Focus Group Questions

Focus groups are an important part of understanding how to make your product appeal to potential customers and how to communicate its appeal to them. A focus group is a…
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construction robotics

Construction Robotics: How It’s Changing the Industry

The construction industry is booming. For example, in the construction of apartments alone, the number of projects increases every year. In 2017, around 560,000 units are under construction, up from…
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construction manager

How to Become a Construction Manager

Construction projects require the coordination of a vast number of people, materials and logistics. Behind every successful construction project is a construction manager: that is, a person who coordinates and…
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leed study guide

The LEED Exam: A Study Guide

As sustainable housing becomes more popular, getting the right certification becomes increasingly important for construction managers. Leadership in Energy and Environmental Design (LEED) certification is recognized as an industry-wide standard…
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sustainable home design

Sustainable Home Design Basics

As the United States seeks to rely less on finite energy sources, sustainability is becoming more important. According to a McGraw Hill report, an estimated 40 percent of the housing…
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how to become a mental health counselor

How to Become a Mental Health Counselor

In the United States, approximately 18 percent of the adult population has some kind of mental illness, such as depression or anxiety. While there are a number of treatment models…
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most successful apps

Mobile Moguls: What the Web’s Most Successful Apps Get Right

The number of mobile applications on the market has been steadily on the rise for the past decade, with growth expected to continue. More businesses are recognizing the value of…
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what makes a good manager

What Makes a Good Manager?

Good management is one of those things that can be hard to define, but you know it when you see it. And part of why it is so important to…
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big data insights

4 Discoveries From Big Data Insights

Big data is becoming increasingly important to business and will impact every business in the near future. At its core, big data collects information relevant to your business, examines trends…
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